Nipsey Hussle (God rest his sou) always preached leverage and ownership.

It’s one thing to land a deal, it’s another to land partnership. Partnership is very a different conversation. When you build the product from the bottom and do the heavy lifting on your own, and own the process from A to Z, all they can do is partner with you…because of your leverage. You have what they want and they will work with you; instead of “this is what we are offering.”